On July 12, 2025, Purpose in Motion proudly hosted the Demo Day for our first cohort of the InnovImpact Incubator, spotlighting four social entrepreneurial teams. This dynamic, high-energy event brought together early-stage startups, investors, and changemakers from across Latin America, Africa, and North America. Together, we witnessed how technology, when led by purpose, can help solve the most urgent sustainability challenges of our time.
✨ A Night of Insight and Inspiration
The evening began with opening remarks from Jasmine Lau, Co-Founder and Executive Director of Purpose in Motion. Jasmine welcomed participants and shared PIM’s commitment to cultivating the next generation of purpose-driven tech entrepreneurs.
We then transitioned into a fireside chat, where four leading voices in social innovation investing discussed the future of founder-investor partnerships:
- MarĂa Noel de la Paz, Accelerator Director, Magical
- Paolo Ottaviani, Senior Program Manager, Tenity
- Akua Nyame-Mensah, Leadership & Culture Advisor, A.N.M. & Company
- Amadou S. Tall, Co-Founder & Manager, Nimba SMS
Their thoughtful perspectives helped founders and audience members better understand how to build strong, sustainable relationships with investors.
🚀 Spotlight on Innovation: Our Startup Teams
Four incredible startup teams from our InnovImpact Incubator III cohort took the virtual stage to present their ventures:
- AgroData (Latin America): Using AI and data to support smallholder farmers with improved agricultural insights.
- EcoCoco (Madagascar): Transforming coconut waste into clean energy and sustainable materials.
- Freetown Innovation Lab (Sierra Leone): Turning plastic waste into building materials to address housing shortages.
- Limpiar (United States): Revolutionizing commercial cleaning with eco-tech and upcycling practices.
Each team had 4 minutes to pitch their idea, followed by 2 minutes of live feedback from our esteemed judging panel.
👩‍⚖️ Meet Our Judges
We were honored to be joined by four experts from across the social innovation and sustainability ecosystem:
- Lidiya Mamo Kibret, Co-Founder & Software Engineer, EarlyVet
- Basel Kirmani, Founder, Turquoise Sustainability
- Santiago Guglielmetti, VCs & Partnerships, Chore
- Dr. Reema Diab, CEO, Galaxy for Technology
Their thoughtful commentary provided encouragement and constructive direction for each team, and their scoring will help determine the winner of the Best Pitch Award at our upcoming Award Ceremony.
🗳️ The People’s Choice Award: Congratulations AgroData!
Our global audience had a chance to vote for the startup that most inspired them during Demo Day — and we’re thrilled to announce that the 2025 People’s Choice Award goes to AgroData from Latin America!
AgroData impressed the crowd with their mission to empower smallholder farmers through data and AI, helping boost crop yields and climate resilience in rural communities.
As the People’s Choice winner, AgroData will receive:
- A PIM Award Certificate
- A 75% discount on Brevo’s email marketing platform
- The ANM Clarity Catalyst Leadership Bundle
- Entrepreneurship services from OneValley
- And a $500 cash prize from Purpose in Motion
🏆 A Huge Thank You to Our Prize Sponsors
This Demo Day would not have been possible without the generous support of our prize sponsors — partners who believe in the power of youth-led innovation and are helping our startups go further, faster:
- A.N.M. & Company — supporting leadership development with the Clarity Catalyst Bundle and a 50% discount on their digital tools and courses.
- Brevo — offering a 75% discount on their all-in-one email marketing and automation platform to help founders grow their audiences.
- Chore — acting as a Back-Office CEO for startups, handling compliance, HR, finance, and legal. The Best Pitch Award winner will receive a 30-minute 1:1 consultation with Chore co-founder Adam Spector (valued at $750), and all finalists are eligible for a 60% discount on Chore’s service package (U.S.-based teams only).
- Huawei Cloud Singapore — empowering founders with fast, reliable cloud and AI infrastructure. Startups can apply to receive between $5,000–$150,000 USD in Huawei Cloud credit vouchers through their Startup Program.
- OneValley — providing entrepreneurship support services, including legal, accounting, marketing, and CRM tools, available to all participating startups.
🤝 A Global Community in Action
After the pitches, attendees joined interactive breakout rooms with each startup team — sparking real conversations, networking opportunities, and ideas for future collaboration. These intimate spaces were a powerful reminder that innovation doesn’t happen in isolation — it happens in community.
